Why it’s Time to Start Using Twitter Ads

Why it’s Time to Start Using Twitter Ads

Practically all social media marketers use Twitter, yet few of them ever use Twitter ads. Why is that? While different marketers will have different reasons why they don’t use Twitter ads, many have never even tried. There are many reasons you should try using Twitter ads. And it is not as hard as you think. Many have achieved incredible results through this platform that you cannot get using any other platform. Here are some reasons why it’s time to stop ignoring Twitter ads:

Twitter ads are better than guest blogs

When you’re a new brand trying to make your way through a crowded marketplace, Twitter gives you an opportunity to grow. Finding guest blogs for a new business is hard. Twitter on the other hand, all you need to do is create a new account and right away, you can start creating and promoting your ads.

The challenge with guest blogging is that for it to make marketing sense, you need a big publication to promote your content. Few big publications would be willing to give you audience. On Twitter, you just need 2 or 3 hours to write, publish and promote your post. You can use Twitter targeting to find the right people to which your ad should appear. This could be market leaders, decision makers, and business executives from Multinational corporations. Guest posting is expensive and time consuming yet it still has no success guarantees.

No distinction between personal accounts and company accounts

On Facebook, LinkedIn, Pinterest, Instagram, there is always a clear distinction between a personal account and a company account. This is not so with Twitter. Unlike other social media networks, Twitter give you an opportunity to do advertising immediately you open your account. This simplifies the process of promotion. You can promote your product or service with your existing personal account without needing to create a company account.

Laser-sharp targeting

If you ask marketers who have used Twitter ads, they will tell you that the marketing capabilities of Twitter ads is insane. Yes, targeting on Twitter ads is extremely good. For starters, you can use trending hashtags to target certain people participating in ongoing conversations. Creating ads around hashtags has the potential to result in excellent impressions.

What’s more you can do engager targeting. Twitter allows you to target only those Twitter users who have recently interacted or seen your tweets. What’s more, you will only pay for your Twitter ads once you have achieved the marketing goal you had set before your ad campaign went live. That means if you wanted to get followers, you will only pay when Twitter users click the follow button. If your goal is to get people to visit your website, you will only be charged whenever people click on the link in your ad. This is despite the many impressions you will get in the process.

Network with decision makers and influencers

While Twitter may not have as many users as Facebook or Instagram, those who use Twitter tend to be quite influential. These are usually company decision makers like CEOs, CFOs, etc.  Interacting with these individuals can help with your personal branding. In other words Twitter gives you the best audience, especially if you’re a B2B enterprise. Every business executive you want to connect with is most probably already on Twitter. Twitter ads can serve as your way of introducing yourself and your brand. You can use them to start conversations with people that matter in your industry. If you’ve been wondering how you can start conversations with the most influential people in your industry, Twitter ads give you the best and easiest option.

Enjoy cheap advertising

Many marketers have kept away from Twitter ads because they think that they are expensive. The truth is, they can be surprisingly cheap. With just $100 you would be surprised to find out what you can do on Twitter ads. Spending less than 10 cents for every click on Twitter ads is not unheard of. In fact, it is quite a common phenomenon. For small businesses with a tight, small budget, this is great news.

Are you now convinced that Twitter ads are worth your investment? If you have not created an account on Twitter, please go ahead, then set up your ads accounts within that very account. With your small budget, create your first ad on Twitter and see how many clicks it generates. Social media marketers who have discovered this secret are using Twitter to grow their business in ways that no other social networking site can help them do. To these marketers, Twitter ads are an investment, not at marketing expense.

Want To Make A Facebook Page For Your Business? Here’s What You Should Know

Want To Make A Facebook Page For Your Business? Here’s What You Should Know

When Facebook first came into the scene, many businesses ignored it. Soon afterwards, it became the social network where all businesses needed to have a presence if they were going to gain significant headway with their customers, most of whom had joined the social networking site.

It did not take long after that before the platform became saturated with businesses of all shapes and sizes, making it hard to get to the coveted audiences. What’s more, the rise of scams frustrated many organizations desperate to grow a Facebook audience but limited by a low budget and nonexistent social media marketing expertise.

While things have settled on this social platform, it has also become a hostile social networking site to businesses only interested in a free ride. Now, it is no longer about just opening a Facebook page, it is also about learning the best ways to stand out and how you can use Facebook to increase brand awareness as well as grow your business. If you are just getting started, here are three things to know about creating a Facebook page for your business:

A Facebook page is anything but free

The general thinking among new entrepreneurs opening Facebook pages is that opening and running the page is free. While it is true that Facebook will not charge anything to open an account, upload pictures and post images, videos, etc., you will not make any headway with your page without spending a significant amount of money on Facebook ads.

Facebook algorithms for organic ranking will push your page to oblivion at the slightest indicator of using advertorial language. The only way to get your page started is to set aside some money for Facebook marketing. This way, you can target the audience you hope to like and follow your page. For this reason, it is important that you go into Facebook with an ad budget.

It doesn’t so much matter how much you will spend to get started for as long as you get started. Some pages have made headway spending as little as $5 a day. All the same, it will serve you well if you can have some large sums allocated to this exercise.

For new Facebook pages, the news feed is your best bet. Create post-like ads and, using the power editor target the people you want to subscribe to your brand and the products and services you offer. The process can be a little complex, but with a little time to spare to learn a thing or two, you can be well on your way to creating your first Facebook ad campaign.

Making progress takes time and requires patience

Ask any social media marketer; he will tell you stories of many entrepreneurs who wanted overnight results on Facebook. This is especially so with startups who have close to zero ad budget and gigantic expectations. The truth is to make headway on Facebook you will need patience. You should not expect to adopt a few strategies and see results in an instant.

Before you can enjoy the fruits of a Facebook presence, you will need to invest time and money all the while learning from the mistakes you are bound to make. Often times, Facebook ads require a trial-and-error approach. You try many different ad servings, analyze the results and redesign them. Repeat this process until you have ads that convert.

For an impatient businessperson, this process can be frustrating. But to the few who don’t give up easily, the results of a few months of consistent effort will give your business a significant push forward. He reason why many businesses fail on Facebook is that they go in without the necessary resilience to last more than a few months.

Instead of rolling out, building momentum, running posts and analyzing what works and what doesn’t, they insist that they want to see conversions days into a new Facebook ad campaign. Be ready to pour in money without seeing immediate ROI. Expect to take a year growing your audience without getting anything out of it.

Tracking your goals is a must

Any business enterprise that has leveraged the power of Facebook has had to track its goals. Your business is no different. From the start, create a baseline and use it to monitor progress. Doing so will give you an inside look at what you are doing and how your target audience is reacting to your efforts.

Facebook insights will give you data on your audience, including their demographics and their Facebook posing habits. The insights also go a long way in helping you create better posts in the future and publish them in the times of day when they can get the highest engagement.

So, now you know! Go ahead and create your Facebook page – only if you are ready to go all the way. What’s the point of starting a promising business only to give up a few months in because you did not spend enough time planning and preparing for a proper launch?