When Facebook first came into the scene, many businesses ignored it. Soon afterwards, it became the social network where all businesses needed to have a presence if they were going to gain significant headway with their customers, most of whom had joined the social networking site.
It did not take long after that before the platform became saturated with businesses of all shapes and sizes, making it hard to get to the coveted audiences. What’s more, the rise of scams frustrated many organizations desperate to grow a Facebook audience but limited by a low budget and nonexistent social media marketing expertise.
While things have settled on this social platform, it has also become a hostile social networking site to businesses only interested in a free ride. Now, it is no longer about just opening a Facebook page, it is also about learning the best ways to stand out and how you can use Facebook to increase brand awareness as well as grow your business. If you are just getting started, here are three things to know about creating a Facebook page for your business:
A Facebook page is anything but free
The general thinking among new entrepreneurs opening Facebook pages is that opening and running the page is free. While it is true that Facebook will not charge anything to open an account, upload pictures and post images, videos, etc., you will not make any headway with your page without spending a significant amount of money on Facebook ads.
Facebook algorithms for organic ranking will push your page to oblivion at the slightest indicator of using advertorial language. The only way to get your page started is to set aside some money for Facebook marketing. This way, you can target the audience you hope to like and follow your page. For this reason, it is important that you go into Facebook with an ad budget.
It doesn’t so much matter how much you will spend to get started for as long as you get started. Some pages have made headway spending as little as $5 a day. All the same, it will serve you well if you can have some large sums allocated to this exercise.
For new Facebook pages, the news feed is your best bet. Create post-like ads and, using the power editor target the people you want to subscribe to your brand and the products and services you offer. The process can be a little complex, but with a little time to spare to learn a thing or two, you can be well on your way to creating your first Facebook ad campaign.
Making progress takes time and requires patience
Ask any social media marketer; he will tell you stories of many entrepreneurs who wanted overnight results on Facebook. This is especially so with startups who have close to zero ad budget and gigantic expectations. The truth is to make headway on Facebook you will need patience. You should not expect to adopt a few strategies and see results in an instant.
Before you can enjoy the fruits of a Facebook presence, you will need to invest time and money all the while learning from the mistakes you are bound to make. Often times, Facebook ads require a trial-and-error approach. You try many different ad servings, analyze the results and redesign them. Repeat this process until you have ads that convert.
For an impatient businessperson, this process can be frustrating. But to the few who don’t give up easily, the results of a few months of consistent effort will give your business a significant push forward. He reason why many businesses fail on Facebook is that they go in without the necessary resilience to last more than a few months.
Instead of rolling out, building momentum, running posts and analyzing what works and what doesn’t, they insist that they want to see conversions days into a new Facebook ad campaign. Be ready to pour in money without seeing immediate ROI. Expect to take a year growing your audience without getting anything out of it.
Tracking your goals is a must
Any business enterprise that has leveraged the power of Facebook has had to track its goals. Your business is no different. From the start, create a baseline and use it to monitor progress. Doing so will give you an inside look at what you are doing and how your target audience is reacting to your efforts.
Facebook insights will give you data on your audience, including their demographics and their Facebook posing habits. The insights also go a long way in helping you create better posts in the future and publish them in the times of day when they can get the highest engagement.
So, now you know! Go ahead and create your Facebook page – only if you are ready to go all the way. What’s the point of starting a promising business only to give up a few months in because you did not spend enough time planning and preparing for a proper launch?